Today, the Global Cold Chain Alliance (GCCA) announced it will host the 2020 Global Cold Chain Expo (GCCE) at the Hilton Anatole, in Dallas, Sept. 28-30, 2020. The move from Chicago was made with careful consideration, support and guidance from the GCCE Task Force, made up of warehouse professionals and a variety of exhibitors, as well as approval from the International Association of Refrigerated Warehouses (IARW) and World Food Logistics Organization (WFLO) Boards.

In securing the new GCCE location, GCCA worked to implement the recommendations of the IARW and WFLO boards. The new location provides:

• a lower price point for hotel rooms
• closer proximity to airports for ease of access
• an easier-to-navigate venue.

“Moving from a convention center to a hotel environment that encompasses an expo hall, meeting space, and sleeping rooms all under one roof facilitates greater networking and community,” said Andy Janson, President, MTC Logistics and IARW Chairman. “Finding a lower price point for hotel rooms and overall cost of participation for attendees and exhibitors was a key driver in the move to Dallas.”

GCCA will continue partnering with United Fresh Produce Association to maximize the impact of GCCE; however, the event now will be standalone and not in conjunction with the FreshTech and FreshMarket shows.

“We listened to our members and shifted GCCE from late June—the busy season for industry professionals—to late September,” says GCCA President and CEO Corey Rosenbusch, CAE, IOM.  “These changes better enable the vision for GCCE: To be the place that the food industry gathers.”