The Global Cold Chain Alliance (GCCA) and its members, a broad base of cold chain specialists around the world, recognized the need for cold chain expertise at the start of the world’s supply chain.
Additionally, a number of GCCA members were already dealing in cold chain solutions for the fresh market. Thus, in 2015, GCCA made strategic association enhancements to engage a broader audience by adding fresh to the cold chain story. Partnering with the United Fresh Produce Association, whose members offer services across all segments of the fresh produce supply chain, was a natural conclusion.
Through discussions between GCCA and United Fresh leadership, the Global Cold Chain Expo was created. As a partnership between GCCA and United Fresh, the Expo will be co-located alongside the International Floriculture Expo, and the United Fresh Show.
The Global Cold Chain Expo and conference create the most valuable business-to-business networking event serving the entire global cold chain – from producer to retailer.